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…But why the buzz and hype? …What is REALLY so unique about this software? I’m going to do my best to explain why it’s needed and why it’s doing so well right now. So if you run FB ads, you will know that targeting is the most important part of your ad. If you insert an interest that is too broad, such as engineering (considering you were selling engineering stuff), your ad is being shown to millions of people who have just expressed interest in engineering perhaps once of twice. …They aren’t PASSIONATE about engineering. Not to mention you are competing with thousands of other marketers who don’t know the method to good targeting. BUT if you target interests such as “institute of civil engineering” and “engineering today magazine”, you’re locking in a very targeted, passionate audience who are going to respond to your ad, and ultimately your offer. (Also a higher ROI and cheaper clicks). The problem is finding these interests take HOURS and HOURS of research. And who has time for that? And all similar softwares on the market that do this, have small issues. Such as not finding REAL interests, just FB pages.
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